Booking.com offers an easy escape from the insanity of your job.
I notice the Kindergarten teacher spot every time it airs on TV—because of how annoying it is to see a teacher with no control in her classroom.
According to Agency Spy, this is Deutsch’s first work for the travel brand.
It seems to me that illustrating how stressful work can be is a waste of space here. The jobs depicted are not classically stressful. How about a taxi driver? Or a flight attendant? Or a young lawyer pulling an all-nighter? Also, choosing to focus on stress sells the idea of a vacation (categorically), not Booking.com’s points of difference.
Do any of us need to be convinced to go on vacation? No, we need to be convinced how and where to book it.