Americans love sports, but not all sports get the love and attention they deserve. USA Curling, for instance, does not get the attention it needs to thrive on the big stage. Now, with a push from Cheetos, curling has a chance to capture imaginations and become part of the conversation in living rooms from coast to coast. https://youtu.be/QO_Kqg2YkkI Cheetos and The Marketing Arm tapped musical sensation …
P&G Champions Equality and Diversity on the World Stage
PyeongChang, South Korea. The winter games open next month just 60 miles from North Korea amid threats of nuclear war. It wouldn't be this way if moms ran the world. Moms have too much to lose. https://youtu.be/JSWyrR4gXkw This moving Olympics sponsorship work is from Wieden+Kennedy/Portland. W+K tapped director Alma Har'el to direct the ad. Har'el is founder of the Free the Bid movement, the ad industry …
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The Answer to Taco Bell’s Dollar Menu Is, “Yes”
Price promotions are some of the worst assignments in advertising. That's the rap, but it's a bad rap. Taco Bell and Deutsch have no problem at all communicating the value of the QSR's "Dollar Menu." https://youtu.be/Mhcj3sOdckg https://youtu.be/fLa4miaiXIA "At Taco Bell, the dollar gets you access to more." There are few places where this line would be believable, but Taco Bell is one of the places where …
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How Far Would You Go For An Education?
Children in the West African country of Sierra Leone walk up to nine miles to get to school – on dirt paths lined with deadly snakes, through monsoons, in 100-degree heat with little to no drinking water, past abandoned diamond mines filled with malaria-ridden water, and down roads dominated by sexual predators. Then, after their last class, they have to walk home. Support 9milescroll.com this #GivingTuesday. …
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Happiness Is A Tweetless Holiday
Holidays are full of travel, family, food, and for many people today, an unending stream of social media updates to their "smart" phone appendage. Sadly, this is where politics and the weight of the world can creep in. Tessa Films in Chicago believes we can put our phones down for the betterment of America and a more enjoyable holiday. https://youtu.be/qumkBh5GWps According to Reel Chicago, "A Holiday Wish" …
Taking Risks In A Safe Category Like Grocery Is Fucking Awesome
Grocery store advertising is the home of coupons, free-standing inserts, and shelf-talkers—not the stuff that drives most ad people to work in the morning. That being said, advertising that truly connects with people is about finding an opportunity where none existed before. Lowes Foods and Winston-Salem ad agency, The Variable, are finding ways break through the typical grocery store clutter. The chain's new …
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The Gift of Music Is the Gift of Universal Love
When Belgian foreign correspondent Rudi Vranckx reported on the liberation of Mosul last June, he met Nabeel Atraqchi. Nabeel’s music school had been destroyed completely during the occupation by Islamic State, who think playing music is sinful. Almost all musical instruments were destroyed, and the musicians were persecuted. https://youtu.be/31zXeA-PO5E The injustice that journalists see is one hell of an …
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“Price for Life” from Centurylink Is Real
Facts. The American public is increasingly resistant to them. This sad state of affairs make governing impossible, and selling next to impossible. https://youtu.be/yciodHFfA8U The offer: Centurylink Price for Life is real. Your internet rate won’t change as long as you keep your CenturyLink Price for Life plan. Pay the same monthly rate year after year. The offer does sound unbelievable, but whose fault is …
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