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Martin Agency Makes Custom Crafted Set To Showcase Mass Produced Butter

Butter is everything at Land O’Lakes. Award-winning advertising is everything at Martin Agency. Combine the two and commercials like this happen: https://youtu.be/83IEXXGYGvc Martin's creative team tapped artist/designer/director Kyle Bean and the team at Hornet to get meticulous for the dairy. Bean and his team hand-crafted, seamless stop-motion animations. Every single set element was custom made, …

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Chocolate-Covered Berries Meet Flowers, Flowers, Chocolate-Covered Berries

This Valentine’s Day, FTD Companies’ gifting brands ProFlowers and Shari’s Berries have come together to form the “Perfectly Paired Collection,” an assortment of fresh flowers and gourmet dipped berries and sweets, combined and delivered in one gift box. https://youtu.be/X3C1ysV2ONM Sending flowers and candy on Valentine's Day is conventional, or "inside the box." But maybe that's okay. It's not always about …

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Norwegian Taco Subs Come With A Crunch

I'm not a fan of pre-roll. No one is. Nevertheless, if you're going to go there, you need to understand what works while you're holding people hostage. To promote their Taco Sub—the first sub ever to make a distinguished sound when you eat it—Subway Norway and McCann Stockholm built a narrative around "Good cracks vs. Bad cracks". When done right, even a film about a sandwich can become truly unskippable. …

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#DoTheCurl This February (A Message from Cheetos Winter White Cheddar Curls)

Americans love sports, but not all sports get the love and attention they deserve. USA Curling, for instance, does not get the attention it needs to thrive on the big stage. Now, with a push from Cheetos, curling has a chance to capture imaginations and become part of the conversation in living rooms from coast to coast. https://youtu.be/QO_Kqg2YkkI Cheetos and The Marketing Arm tapped musical sensation …

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P&G Champions Equality and Diversity on the World Stage

PyeongChang, South Korea. The winter games open next month just 60 miles from North Korea amid threats of nuclear war. It wouldn't be this way if moms ran the world. Moms have too much to lose. https://youtu.be/JSWyrR4gXkw This moving Olympics sponsorship work is from Wieden+Kennedy/Portland. W+K tapped director Alma Har'el to direct the ad. Har'el is founder of the Free the Bid movement, the ad industry …

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The Answer to Taco Bell’s Dollar Menu Is, “Yes”

Price promotions are some of the worst assignments in advertising. That's the rap, but it's a bad rap. Taco Bell and Deutsch have no problem at all communicating the value of the QSR's "Dollar Menu." https://youtu.be/Mhcj3sOdckg https://youtu.be/fLa4miaiXIA "At Taco Bell, the dollar gets you access to more." There are few places where this line would be believable, but Taco Bell is one of the places where …

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How Far Would You Go For An Education?

Children in the West African country of Sierra Leone walk up to nine miles to get to school – on dirt paths lined with deadly snakes, through monsoons, in 100-degree heat with little to no drinking water, past abandoned diamond mines filled with malaria-ridden water, and down roads dominated by sexual predators. Then, after their last class, they have to walk home. Support 9milescroll.com this #GivingTuesday. …

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Happiness Is A Tweetless Holiday

Holidays are full of travel, family, food, and for many people today, an unending stream of social media updates to their "smart" phone appendage. Sadly, this is where politics and the weight of the world can creep in. Tessa Films in Chicago believes we can put our phones down for the betterment of America and a more enjoyable holiday. https://youtu.be/qumkBh5GWps According to Reel Chicago, "A Holiday Wish" …

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