This Valentine’s Day, FTD Companies’ gifting brands ProFlowers and Shari’s Berries have come together to form the “Perfectly Paired Collection,” an assortment of fresh flowers and gourmet dipped berries and sweets, combined and delivered in one gift box.
Sending flowers and candy on Valentine’s Day is conventional, or “inside the box.” But maybe that’s okay. It’s not always about pursuing original ideas (heresy, I know). A successful promotion is often about the same old idea delivered at a much higher level.
Agency: Havas Formula
