Budweiser is raising a cold one to one the most popular drivers in NASCAR history, Dale Earnhardt Jr., with a new tribute video. The video showcases Dale Jr.’s famed Bud car for one last ride down memory lane, just in time for the legendary driver’s final race at Homestead-Miami Speedway on Sunday. https://youtu.be/tl_1Fgs2fy8 Budweiser was the first sponsor of Junior’s No. 8 Chevrolet when he made his …
Wings for Heroes, But Not Wings To Fly
A soldier comes home from a deployment and his buddies are there to greet him and treat him to a plate full of wings and the magic of DVR. It's the kind of storybook narrative that "Madison Avenue" is famous for. https://youtu.be/rvsanj5QzCo Here's the reality. On Saturday, November 11, 2017 all Buffalo Wild Wings restaurants in the U.S. will offer a complimentary order of wings with a side of fries to active …
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Have A Coke and A Legal Drive Through The Desert
Saudi Arabia's oil reserves have created immense wealth, but the nation's riches have led to little progress on the human rights front. Did you know Gulf kingdom is the only country in the world that bans women from driving? An estimated 800,000 foreign chauffeurs currently ferry Saudi women around. Thankfully, this is about to change. King Salman issued an historic royal decree on Sept. 26th, reversing the …
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What Do You Say to Parents of A Down’s Baby? Anything But “Sorry”
Did you know that close to 10,000 babies are born with Down syndrome in North America every year? The Canadian Down Syndrome Society and FCB Canada are educating people on how to respond when someone they know has a baby with Down's. Say anything but "Sorry." https://youtu.be/AfLfqC2sXOE Kirk Crowther, National Executive Director of CDSS says, "We want to encourage people to treat the birth of a baby with …
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How To Promote Price Over and Over Without Missing A Beat
GEICO is a heavy advertiser. The Berkshire-Hathaway owned insurance company drops a lot of money into the TV advertising bucket every year because they see a return on investment. That's the way of Warren. Thankfully, GEICO's ad agency, The Martin Agency in Richmond, VA continues to find new and different ways to pitch and amuse the audience. https://youtu.be/Gl3l6Bq6bMo “As long as sloths are slow, you can …
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Marcus Mariota Is On The Money
Tennessee Titans star (and former Oregon Ducks star) Marcus Mariota might take chances on the football field, but when it comes to managing his money, he avoids Hail Marys. In this new spot for First Hawaiian Bank, conceived by Honolulu agency MVNP and directed by Accomplice Media’s Stephen Pearson, the Hawaii native and his personal banker are portrayed as the kind of down-to-Earth people who know how to …
When Micro-Dosing Had No Meaning
As the former owner of two VW camper vans and one Jetta Sportwagon TDi (which was part of the diesel emissions scandal), the offer made in this new VW did grab my attention. https://youtu.be/342QpEFmRpU The new six-year/72,000-mile bumper-to-bumper warranty is twice the length of what is typically offered by competitors. The new ad from Deutsch LA is the beginning of a sustained marketing push for the …
Runway? Hallway? Does It Really Matter When You’re Saving Hundreds of Dollars?
At Wal-Mart, you save money and live better. At Stein Mart, saving is a beautiful thing. You can sense the difference well before the sliding doors open. To compliment the brand's new TV spot, Stein Mart launched a four-city mobile fitting tour in Charlotte, NC on Oct. 7 featuring a custom-wrapped Airstream trailer equipped for onsite fashion makeovers. Assisted by professional stylists, makeover participants …