“What a life I lead in the summer
What a life I lead in the spring
What a life I lead when the wind, it breathes
What a life I lead in the spring…”
Colle McVoy in Minneapolis helped Jackson Hole Travel & Tourism Board express its seasonality. Many tourists visit the area during the summer and winter seasons, but what about spring?
Thanks to the music bed from Fleet Foxes, the new spot beautifully captures the wild and authentic spirit of Jackson Hole in springtime.
The music from the song “Sun Giant” is integral to the piece. The lyrics perfectly express the joy of the simple wonders of life in the spring.
The spot was produced in conjunction with Jackson Hole WILD on Tour, an organization that aims to educate people on the importance of wildlife, the outdoors and preservation through media.