What are you hungry for? Depending on where you live, a driver will bring it to you? In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. So, $164 billion in four years. Several players are competing for restauranteurs' attention and end-user preference. Uber Eats is currently the …
Hunting Has Its Own Virtues, Virtue Signaling Isn’t One of Them
Here I find peace. Here we are free. Here the tradition continues. Here it's your season. Question. Why make a thinly veiled political advertisement (favoring one side) when the intent is to sell deer hunting equipment to all who hunt deer? Question. Who would be more likely to go deer hunting—Don Trump or Joe Biden? Free To Be You (Enter the No Judgment Zone) By using the words, "Here we are free" and "Here …
Continue Reading about Hunting Has Its Own Virtues, Virtue Signaling Isn’t One of Them →
Political Ads Get Properly Skewered By A Major League Baseball Team
Politics is such an ugly sport, unlike baseball. Baseball is life-sized chess with cleats. Baseball is also America's pastime, and politics is not. Politics is America's wasteland. And politics in a presidential election year is even worse. All of which leaves the American public hungry for something good, something original, and something fun. Something like this self-promo campaign from the Texas …
Continue Reading about Political Ads Get Properly Skewered By A Major League Baseball Team →
It’s Always Story Time, Now and Forever
What's your story? Whatever it is, Netflix wants to connect you and your story to one of its stories, and the 21st-century studio has so many stories to play. Here's a commercial all about it. https://youtu.be/IqkVUfYMZWM While the commercial isn't much of a story, When ScarJo speaks, people do listen. In her gravel voice, she posits that "maybe you don't know what it's like to be the most powerful person …
Continue Reading about It’s Always Story Time, Now and Forever →
Football Is Back (To the Delight and Disgust of Millions of Americans)
"Football is a microcosm of America." LaDainian Tomlinson said so, and he's right. This ultra-American game is violent by design. One team acquires the territory of another. Like the land on which the game is played, football's territory is highly contested, and this constant striving and insecurity is a mirror into the American soul. So no, it's not just a game. Pride and identity are all tightly wrapped up in …
Continue Reading about Football Is Back (To the Delight and Disgust of Millions of Americans) →
Karen Wants Her Privacy
"Karen" wants her privacy. Come to think of it, so does "Ken." https://youtu.be/-l61NE0eqkw I like this commercial because it is awkward. For me, peak awkward happens when the coworkers speak in emoji. "Read heart emoji. Blue heart emoji. Puke emoji!" The spot offers the technorati a funny takedown of the quantified life and a well-earned poke in our social sharing ribs. Oddly, the heartbeat rate and the …
The Good News Is Lincoln Tech’s Graduates Fix Things
Americans (with technical training) fix things. Which is good, because Americans with no good sense break things. Let's take a look at this new 60-second commercial from one of the nation’s leading specialized technical training educators. https://youtu.be/mj1ZCCGg4p0 The spot, created by the New York advertising agency DeVito/Verdi, assures viewers that once again it will be America’s skilled workers who …
Continue Reading about The Good News Is Lincoln Tech’s Graduates Fix Things →
“We Got Now,” New Balance Athletes Say (And I Believe Them)
Nike is fighting culture wars. Meanwhile, New Balance is paving the way to a brighter future for athletes and the athletic. https://youtu.be/j_KVAZmaWv8 New Balance's new campaign video features US tennis star Coco Gauff, who has used her powerful, swift rise in the sport to advocate for social change. “Coco has established herself as a leading voice among Gen Z,” said Jeff McAdams, Senior Director of …
Continue Reading about “We Got Now,” New Balance Athletes Say (And I Believe Them) →
