Austin, Texas and outlaws go together like Waylon and Willie. Also, like South By and crowds. Or BBQ and mouths. But I digress... Let's look at some new beer commercials... https://youtu.be/BKPNBDcoLDs https://youtu.be/Hob4cmuPKfU The old-timey quality of these spots is different enough to be interesting. What I really like is the copy. Back in the '70s there were people in Austin who liked music and …
Do You Know the Difference Between A Click and A True Connection?
DDB chairman Keith Reinhard is a member of the Advertising Hall of Fame. Reinhard gave birth to the Hamburglar and the other denizens of McDonaldland. He was responsible for McDonald's "You Deserve a Break Today" and for the Big Mac tongue twister, "Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun." He also penned State Farm's long-running theme, "Just Like a Good Neighbor, …
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Hey, How’s Your Job Goin’?
Did you know that 64% of Millennials would rather make $40,000 a year at a job they love than make $100,000 a year at a job they think is boring? In other interesting news, there is a 44% underemployment rate among recent college graduates, yet only 9% of top-performing college students say they plan to go into teaching. Clearly, this is a societal problem in need of a strong communications solution. …
No Wonder I Break Hearts When Spilt
Milk continues to be the perfect canvas for creative expressions of advertising. Witness these three little films from Colenso BBDO and New Zealand milk brand Anchor. The campaign just won a Gold Lion in the Health & Wellness category at Cannes. The campaign features slam poet Harry Baker working through some of the smartest product copy we've heard in …
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Droga5 Pulls MailChimp from Email Marketing’s Black Hole
Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery. The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery. When this is your task list, you need a friend. Droga5 executive creative director Neil Heymann said, the …
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David Ogilvy Loved Fire-Eaters And Golden Geese
I love this long copy ad from the Ogilvy & Mather archive. It's endowed with more attitude per paragraph than I've seen in years. Clearly, this ad is from another time. #OgilvyArchive #TBTDavid Ogilvy and the Ogilvy culture View full print ad: https://t.co/qnCUgJwYbP pic.twitter.com/3YxJTpDRo0— Ogilvy & Mather (@Ogilvy) May 18, 2017 While dated, the agency self-promo ad contains plenty of sage …
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Democracy Dies In Darkness
The Washington Post drove Tricky Dick Nixon to resign. Will the nation's newspaper also drive Don Trump from office? Time will tell. What we know now is the mainstream press is consistently under attack from a wannabe dick tater. Don Trump says the press is "an enemy." The fact is he and his criminal syndicate are enemies of both decency and democracy. Given the darkness that has befallen the nation's capital, …
No One Reads Long Copy
Folkoperan, an opera house in Stockholm, is currently presenting God Disguised (Förklädd gud), a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. The production features EU citizens who helped promote the show by holding signs about their performance and offering free tickets to passers-by. This is what happened: https://youtu.be/5jUt1SSxerE This campaign …
