Do you feel that people around you are polite, but in a weirdly dismissive way? It's okay, we all do. https://youtu.be/7wHQ7Jfg53A https://youtu.be/ZP_uwhwxDhY I don't know that viewers of this campaign will trust Citi to say what they mean, and do what they say. Nevertheless, I do like the campaign as it taps the right vein, connecting basic human insights with brand value. …
Just In Time for the 4th, Tillamook Claims “American Cheese” Is Un-American
Tillamook is a quiet town of dairy farmers near the Oregon coast. Or it was, before ad agency 72andsunny in Los Angeles won creative duties on the local farmer's co-op. Now, Tillamook (the dairy) is asking Americans to revolt against inferior cheese-like products by signing a White House petition asking for the removal of America’s name from processed cheese. https://youtu.be/7c4tZcz9bU8 What are your …
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Matt Anderson Is A Writer At The Helm
“Is this great enough? Because if it’s not, sooner or later we’ll turn into one of those small regional agencies that does ads for oil changes.” -Matt Anderson Linda Baker of Oregon Business spoke to Matt Anderson of Struck, following his recent promotion from creative director to CEO of the Salt Lake City-based agency. Here is a slice of the interview. Click over to Oregon Business for the full scoop. …
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Mercury Awards Name 157 Finalists, Loads Audio Files To Show Site
I stopped leafing through award show annuals years ago, but I do like to listen to radio spots. Therefore, I appreciate the 2014 Radio Mercury Awards making the spots from their 157 finalists available online for all to hear. There's much worth listening to here and much of it is regional, so this is our first exposure to the work. BBDO Proximity's tall tales for MNsure Bailey Lauerman's anti-corporate …
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One Brand, Multiple Markets: Century Link Turns In Rough Mix
My favorite NFL team plays home games at Century Link Field. The communications technology company also has a large presence in Omaha, my hometown. Therefore, I want to like Century Link, but a print ad like this subtracts several points from the "brand love" scorecard. Worse than the say-nothing-to-no-one use of stock photography here, are phrases like "visionary cloud infrastructure" and "hosted IT …
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Are Copywriters Just Authors In Hiding?
Elmore Leonard's recent passing prompted Bruce McCall to write a reflective piece for The New Yorker. McCall worked on Chevy in Detroit at the same time Leonard was banging out Westerns on his typewriter and working as a copywriter. McCall notes how common it is for real writers to find "safe harbor" in the ad business. A fat book could be assembled, just listing all the later-to-be-famous writers who …
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Writers Shape The Brand Story; Ergo, Writers Are Fundamental
Thanks to rapid advances in communications technology and the cultural changes it continues to daily usher in, the media and marketing businesses are more complex than ever. It's the Age of Transparency, the Age of Measurement/ROI, the Age of Engagement and Relationships that Scale One-to-One, and so on. An ad man could lose himself in all the incessant chatter. Or an ad man could stay true to himself and his …
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Site AI Aims To Bring Big Interpretation To Big Data
I've written before about a company called Automated Insights and their "written" fantasy football recaps and other content. Now, they're broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our use of data, charts, dashboards, and infographics and …
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