I stopped leafing through award show annuals years ago, but I do like to listen to radio spots. Therefore, I appreciate the 2014 Radio Mercury Awards making the spots from their 157 finalists available online for all to hear.
There’s much worth listening to here and much of it is regional, so this is our first exposure to the work.
- BBDO Proximity’s tall tales for MNsure
- Bailey Lauerman’s anti-corporate lament for the Mutual Find store
- Gabriel deGrood Bendt’s yeasty yarns for Summit Brewing
- And Factory Detroit Inc.’s work for First Citizen’s Bank
“This group of finalists all created stories to help develop their client’s brand and messaging,” notes Matt Eastwood, chief creative officer, DDB NY and Chief Judge for the 2014 Radio Mercury Awards.
“Radio continues to be an effective and strategic medium to build brand awareness and drive ROI, no matter the advertiser or marketer,” says Erica Farber, president and CEO of the Radio Advertising Bureau.
Finally, here’s a new twist on pizza advertising from Barton F. Graf 9000 in the Innovative Use of Radio category.