Tillamook is a quiet town of dairy farmers near the Oregon coast. Or it was, before ad agency 72andsunny in Los Angeles won creative duties on the local farmer’s co-op.
Now, Tillamook (the dairy) is asking Americans to revolt against inferior cheese-like products by signing a White House petition asking for the removal of America’s name from processed cheese.
What are your thoughts? Are you with the patriots or with the enemy (in this case, a multi-national food conglomerate doing business from Chicago)?
Here’s the petition language to consider if you need more time to reflect on the matter.
We the people of the United States of America are being falsely represented by our namesake “American Cheese”.
With as many as 18 ingredients like sorbic acid and sodium phosphate, the FDA says processed “American Cheese” can’t even be called cheese. Rather it must be referred to as a “cheese product.”
Is that the America our forefathers like Honest Abe Lincoln had in mind?
Out of respect for the hard work and integrity that our nation was built upon, we respectfully ask that these processed, plastic-wrapped slices of deception be stripped of America’s name.
If Tillamook’s good humor isn’t enough to convince you, the old school drive-to-retail people in the room managed to slip in a coupon for $1 off 12 Thick Slices of Medium Cheddar.
Previously on AdPulp: Tillamook and 72andsunny Do Dairy Right