Adpulp
Advertising News and Know-How
In years past, packaged goods have gotten a bad rap from certain creative elites who find the products boring and therefore can not imagine a creative way to display the product's attributes to a public hungry for solutions to mundane problems like dirty dishes and upset stomachs. When the product doesn't have cool built-in, what's an advertiser to do? Here, Dawn's answer to the mess... "A drop of Dawn and …
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Coaching and online education is big business. I can hardly open my browser today without seeing another ad from another self-made business guru ready to provide the mysterious answers that I need to solve my mundane business problems. Here's what the machine served up today (via a sponsored post on Twitter): Master the Art of Copywriting for Less Than $11 Taught by marketing guru and entrepreneur Evan …
Continue Reading about When Everyone’s An Expert and Every Open Tab Is A Lectern →
When you live in a cold climate, a place with lots of snow in the winter months, you can't hide inside by the fire. The winter is much too long for that. Instead, you find a way to embrace the elements and your place in the great outdoors. Michiganders, for instance, are not the type to fret over a sub-zero wind chill. https://youtu.be/oRWaVU1z3a4 "When you're crafted from winter, this is what you do." The …
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Are you a graphic designer, art director or front-end web designer? Do you struggle to work with copy, clients who write copy and freelance copywriters? If yes, check out this free copywriting workshop from the editor of Adpulp. Are you wasting time, money and energy on poorly written copy that ruins the effectiveness of your design work? Do your clients insist that they can write the copy? When you do …
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The great majority of ad agency websites suck. The sites tend to be little more than digital brochures and chest-beating exercises. Agency sites are also focused on past accomplishments, which is odd considering that the buyers of ad agency services want future successes. Thankfully, PAM Advertising in Zurich, Switzerland doesn't play by other people's rules. PAM was founded by Parvez Sheik Fareed and Miro …
Continue Reading about Call PAM Today, After You Pre-Qualify Via the Agency’s Self-Assessment Tool →
There are few ad blogs left standing today. Most of them are toast. One ad blog that curious minds like to visit is The Agency Review by Martin Bihl, a site full of excellent book reviews and more. I was reading Bihl's interview with Luke Sullivan, a.k.a. Saint Luke and this one passage stood out, among many fine passages. Here’s the thing about our business. Unlike other industries like, say, grocery stores or …
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The Big Lebowski is a cult film from the Coen brothers that's arguably more popular today than ever. Pendleton Wollen Mills, one of the Pacific Northwest's original outdoor brands, is the lucky beneficiary of the film's evergreen nature. Why? The Westerly, dude, that's why! Jeff Bridges wore his own clothes for this role, and though there were two sweaters handknitted as backups, he preferred wearing his …
Continue Reading about Don’t Be A Moron, Donny. The Dude’s Sweater Can Be Yours! →
Is political marketing grassroots marketing, mass marketing, direct marketing, or relationship marketing? It depends. If you are on a candidate's email list, it's direct marketing, straight up. Let's have a look... I am on Beto's list and other's, so I receive these kinds of "sky is falling" email pitches nearly every day. Anyone on these lists knows what I am talking about. I'd like to ask, how does …
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