One Word After The Other

Author and copywriter Ty Hutchinson, is featuring a guest post on his blog by mystery writer Chris Knopf, who is also a copywriter and CEO Mintz & Hoke. Asked if being a copywriter is an advantage to the fiction writer, Knopf replies: The greatest challenge every writer faces is the blank page. Something has to […]

David Droga Defends The Words, And The Wordsmiths

Writing in The Wall Street Journal, Chairman of Droga5, David Droga, offers a spirited defense of the art of copywriting: Today, the glamour of the “Mad Men”-era is long gone, but great copywriting is still very much a core part of the gig. We live in an age of wild media clutter, and big ideas […]

Stop Walking On Eggshells

In a case of bad timing, Backcountry.com sent this email solicitation yesterday–a day when tornadoes ravaged communities in Alabama: Today, the online retailer is sorry and busy backpedaling. Dear (insert customer’s name), We messed up. Yesterday, as the people of Alabama dealt with the devastating aftermath of an intensely damaging and life-taking tornado, we neglected […]

Dropbox Is Textbook: Great Product, Spot On Brand Identity And An Awesome Rewards Program

Dropbox is growing like crazy–they went from 4 million to 25 million members in just over one year–because the cloud-based storage company provides exactly what people need, and they do it in a no-nonsense manner that people relate to and appreciate. According to Fast Company, Dropbox isn’t interested in demonstrating the brilliant and endless potential […]

Test This Headline. Or: Copy Testing Is Coming To The Web.

This week’s Ad Age focuses on digital, and shows how old-school copy testing is coming to the web: “A home-page takeover on Yahoo can cost a million dollars a day,” [ARSgroup CEO Jeff Cox] said. “The traditional thing with digital was if it’s not working, we’ll take it down. When you drop a million dollars […]

You Spent Eight Days Lost At Sea

I love the copywriting on display in these Ally Bank ads from BBH/New York.

All Things Being Equal, Americans Want A Car That Runs Well, Not Deep

General Motors will promote its Chevrolet brand with a new marketing theme, “Chevy runs deep,” aimed at representing the history of the brand while showcasing new products. According to Detroit Free Press: GM made the ads with Goodby, Silverstein & Partners, which won the Chevrolet account in May and is opening an office in the […]