Dropbox is growing like crazy–they went from 4 million to 25 million members in just over one year–because the cloud-based storage company provides exactly what people need, and they do it in a no-nonsense manner that people relate to and appreciate. According to Fast Company, Dropbox isn’t interested in demonstrating the brilliant and endless potential […]
This week’s Ad Age focuses on digital, and shows how old-school copy testing is coming to the web: “A home-page takeover on Yahoo can cost a million dollars a day,” [ARSgroup CEO Jeff Cox] said. “The traditional thing with digital was if it’s not working, we’ll take it down. When you drop a million dollars […]
“Let’s be honest, no one ever wished for a smaller holiday gift,” is a sorry piece of copywriting. Everyone knows the best things come in small packages. Like diamonds! Furthermore, this sentiment goes against the grain today. Even Lexus drivers are aware of the need to conserve money, fuel, etc.
I love the copywriting on display in these Ally Bank ads from BBH/New York.
General Motors will promote its Chevrolet brand with a new marketing theme, “Chevy runs deep,” aimed at representing the history of the brand while showcasing new products. According to Detroit Free Press: GM made the ads with Goodby, Silverstein & Partners, which won the Chevrolet account in May and is opening an office in the […]
CBS Outdoor, in association with Campaign, are celebrating the artistry behind long copy with The London Long Copy Challenge. The competition is to create an Underground poster that is anywhere between 50-200 words, with a message tailored at Londoners. Interestingly, this is not a consumer generated content contest. It’s a contest for agencies and brands. […]