Dropbox Is Textbook: Great Product, Spot On Brand Identity And An Awesome Rewards Program

Dropbox is growing like crazy–they went from 4 million to 25 million members in just over one year–because the cloud-based storage company provides exactly what people need, and they do it in a no-nonsense manner that people relate to and appreciate. According to Fast Company, Dropbox isn’t interested in demonstrating the brilliant and endless potential […]

Test This Headline. Or: Copy Testing Is Coming To The Web.

This week’s Ad Age focuses on digital, and shows how old-school copy testing is coming to the web: “A home-page takeover on Yahoo can cost a million dollars a day,” [ARSgroup CEO Jeff Cox] said. “The traditional thing with digital was if it’s not working, we’ll take it down. When you drop a million dollars […]

You Spent Eight Days Lost At Sea

I love the copywriting on display in these Ally Bank ads from BBH/New York.

All Things Being Equal, Americans Want A Car That Runs Well, Not Deep

General Motors will promote its Chevrolet brand with a new marketing theme, “Chevy runs deep,” aimed at representing the history of the brand while showcasing new products. According to Detroit Free Press: GM made the ads with Goodby, Silverstein & Partners, which won the Chevrolet account in May and is opening an office in the […]

Copywriter Turned Filmmaker Turns His Lens On Detroit

Lemonade, Detroit is copywriter and employment activist Eric Proulx’s follow up to Lemonade, a film about advertising professionals who lost their jobs during the economic downturn. “Lemonade, Detroit is a film about the disarming resilience of those who are moving Detroit beyond automobiles into an era of entrepreneurism.” Lemonade: Detroit Trailer from Erik Proulx on […]

Not Having Fun At Work? Make Something!

Chairman and Chief Creative officer of Euro RSCG Chicago, Steffan Posater, has a fancy title, a corner office and big salary. But he makes it a point to stay in touch with his roots. As you may have heard, ad people working in multinational conglomerates aren’t having fun anymore. But Postaer is. Maybe he has […]

Londoners Waiting For A Train Will Read Your Words

CBS Outdoor, in association with Campaign, are celebrating the artistry behind long copy with The London Long Copy Challenge. The competition is to create an Underground poster that is anywhere between 50-200 words, with a message tailored at Londoners. Interestingly, this is not a consumer generated content contest. It’s a contest for agencies and brands. […]