PORTLAND—Members and guests of Portland Ad Fed are gathered in the Heritage Room at Bridgeport Brewpub in Northwest Portland to hear from Terri Nopp, a veteran of the Portland branch of Edelman Public Relations and principal of PR startup Online Newsroom. Nopp has witnessed the “dramatic decline of the press” and says there aren’t as […]
Popcorn Chicken. Now there’s an invention. “Our cooks don’t make nuggets, they make Popcorn Chicken. Real 100% off the bone premium breast meat.” Does KFC really have the credibility needed to make a quality claim?
Writing in The Wall Street Journal, Chairman of Droga5, David Droga, offers a spirited defense of the art of copywriting: Today, the glamour of the “Mad Men”-era is long gone, but great copywriting is still very much a core part of the gig. We live in an age of wild media clutter, and big ideas […]
In a case of bad timing, Backcountry.com sent this email solicitation yesterday–a day when tornadoes ravaged communities in Alabama: Today, the online retailer is sorry and busy backpedaling. Dear (insert customer’s name), We messed up. Yesterday, as the people of Alabama dealt with the devastating aftermath of an intensely damaging and life-taking tornado, we neglected […]