Serial content is the best content.
Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel.
Bud Light has long had a well-honed sense of humor. What’s changed is the capacity for funny in our oh-so-serious culture.
How many people have you heard laugh out loud today? If it’s more than one, we salute you.
“The ‘Real Men of Genius’ campaign is one campaign that our Bud Light followers have continued to reference in memes, gifs, and social content, so after years of requesting for its return, we felt it was only right to pay the tribute and raise a digital glass to today’s real internet heroes,” says Conor Mason, Bud Light Digital Director.
This is a comedy vein that is nowhere near dry.
These are essentially radio spots even though they appear as online videos. However, one finds them, the spots rely on the theater of the mind and the craft of copywriting to deliver the goods. Yes, social media silliness is an easy target. It doesn’t make the writing less sharp or the lines less funny.
Bud Light drinkers have the opportunity to share their own internet glories by tweeting at @BudLight. The brand team will then choose to return various humble brags with a Tweeted salute.
In other words, the brand will reply.
Conor Mason (Director, Digital)
Lindsay Cozen (Digital Brand Manager)
Kate Sanner (Brand Manager)
Anthony Perrin (Strategist)
Pete Pirone (Copywriter)
GT Smith (Designer)
Red, a Division of Endeavor Global Marketing:
Noah Roper (Group Account Director)
Katie Leonard (Producer)
Roni Sebastian (Executive Creative Director)
Patrick Cho (Associate Creative Director)
James Littlejohn (Associate Creative Director)
Singer: Brandon Beilis
Voiceover: Dave Steele