In years past, packaged goods have gotten a bad rap from certain creative elites who find the products boring and therefore can not imagine a creative way to display the product’s attributes to a public hungry for solutions to mundane problems like dirty dishes and upset stomachs.
When the product doesn’t have cool built-in, what’s an advertiser to do? Here, Dawn’s answer to the mess…
“A drop of Dawn and the grease is gone,” is a line that sticks in one’s mind, and that’s what P&G needs when
When the Party’s Over
Did you see that wipey wipe dance move? Slick.
Duck Duck (Greased) Goose
In related news, Dawn is the detergent that’s used to wash oil-soaked ducks, following industrial malfeasance.