Adpulp
Advertising News and Know-How
I am excited to see Elizabeth Moss of Mad Men star in The Handmaid's Tale, a new production which premieres on Hulu on April 26. The brilliant 1985 novel by Canadian writer Margaret Atwood could not be more timely. The story is set in a dystopia dominated by right-wing religious tyranny and environmental devastation where fertile young women are bound in sexual slavery. https://youtu.be/jMrDTDEmS4c Atwood’s …
Continue Reading about The Handmaid’s Tale: A Hulu Original →
European luxury wagons are not just personal transporters to efficiently and safely get you to and from work—they're $45,000 sleds that you can ride to freedom. https://youtu.be/Ey2SL5kOtnM Volvo's agency, Forsman & Bodenfors, went deep into the archive for this Alan Watts speech: There is no use planning for a future which when you get to it and it becomes a present, you won't be there, you'll be living …
Continue Reading about Consciousness Comes To Carvertising →
Content marketing has been around since John Deere started a magazine for farmers in the late 19th century. For the past 10 to 12 years, the discipline has come back with a fury, as digital reawakened the opportunity in long-form brand and multi-platform storytelling. The changes have been disruptive, and many clients and agencies continue to grapple with HOW to provide brand-building content in a 24-hours news …
Continue Reading about Content Studios Increasingly Borne of the Agency’s Rib →
"What are you watching?" It used to be a simple question with easy answers like, "The Love Boat." Thanks to the media omniverse, it's a bit more complicated today. A quarter (24%) of the American adult population—an audience of 59 million strong—is turning to original digital video programming at least once a month, according to the “2015 Original Digital Video Study” from the Interactive Advertising Bureau …
Continue Reading about An Opportunity for Brands: Original Digital Video #ODV →
Swedish powerhouse Forsman&Bodenfors has turned in this new long-form commercial for Volvo featuring Swedish artist/producer Avicii. https://youtu.be/S565hk5T7SA Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The song "Feeling Good" was arranged and …
Continue Reading about Avicii Helps Orchestrate “A New Beginning” For Volvo →
DISCLOSURE STATEMENT: I work with Funnelbox, writing scripts for their clients and helping them convey their own brand messages. With two-thirds of firms planning to increase spending on video marketing this year, it's imperative to get in the game with content that compels viewers to watch, and act upon the information presented. You need a strategic partner for this and I recommend Funnelbox in Oregon …
Continue Reading about The Results Are In. Video Wins Again. →
Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who is behind YouTube advertising sensations like Orabrush. As it happens, Orabrush's …
Continue Reading about Holy Tongue Cleaners, Orabrush Team Spins Off →
Portland agency Swift Collective was founded by Liz Valentine and Alicia McVey in 2007. Thanks to an acquisition by POSSIBLE, the pair have already realized an exit, which points to their skill level, network and the viability of content marketing. @alannaohlala and @therachael got the memo... #swiftstyle #stripes #jailbirds A photo posted by Swift Collective (@swiftcollective) on May 5, 2014 at 5:41pm …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
