A quarter (24%) of the American adult population—an audience of 59 million strong—is turning to original digital video programming at least once a month, according to the “2015 Original Digital Video Study” from the Interactive Advertising Bureau (IAB).
Original digital video has the distinct ability to attract the difficult-to-reach 18-34 year-old audience of cord-cutters/cord-nevers – a growing group, now at 17 million. The report shows that young cord-cutters/nevers are about twice as likely as other adults to view original digital video.
“Original digital video programming is attracting a growing audience – especially younger viewers 18-34 who are highly desirable to many advertisers,” said Sherrill Mane, Senior Vice President, Research, Analytics and Measurement, IAB.
For a better handle on some of the programming available (that could be supported or sponsored by brands), let’s turn to Tom’s Guide for ideas: