AdImpact projects that the 2026 election cycle will reach $11.6 billion in spending, making it the most expensive on record. It's hard for me to comprehend how large that number is. I know it's the kind of money that could solve real problems in the world. With the cost of our attention at an all-time high, the pressure is on for candidates to deliver a message that truly lands with the electorate and moves people …
A Fundamental Truth, Powerfully Conveyed: No Blue, No Green
São Paulo – Droga5 São Paulo introduced the second phase of “Lifeless Flag”, a campaign created for SOS Oceano, a coalition of NGOs advocating for the expansion of marine protected areas. The first phase of the campaign, launched at Rio Ocean Week in October 2025, removed the blue and green from the Brazilian flag to demonstrate that one ecosystem cannot exist without the other. One needs blue to create green, and …
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Burger King Wants to Reclaim the Flame and Make You the New King
Burger King is taking a page from Domino's 2009 playbook and reinvigorating the brand by focusing on improving its food, customer service, and overall restaurant experience. To highlight the changes underway, Burger King premiered its brand reset commercial, which introduces the new brand platform, "There's a New King, and it's You," during the Oscars on Sunday night. The ad was made by BarkleyOKRP. …
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AI Permeates the Adver’ Bowl
Like it or not, artificial intelligence can't be avoided. It's in the news each and every day, and on the tongues of students, professors, influencers, and office workers. When I visit LinkedIn, I am flooded with full-throated enthusiasm for AI. Even the Super Bowl has been taken over by AI. Did you know that 23% of Super Bowl commercials—15 out of the 66 ads—featured AI? Trishla Ostwald, writing for Adweek, …
In New Spot from Mother, Claude.AI Is the AI for Problem Solvers
Claude.AI is the AI for problem solvers. In this new anthem spot from Mother, the narrator says, "There's never been a better time to have a problem. To be stuck, to be overwhelmed, to be impatient, to be out of ideas, or out of your depth, out of breath." No need to freak out. According to Anthropic, the key is to "keep creating, keep researching, keep learning, keep coding, keep …
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Now Watching “Quantum Marketing with Raja Rajamannar”
Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode "How Marketers are Trying to Read Your …
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Make America the Land of White Male Conformity Again
In order to impress the new administration in Washington, soldiers from the Culture War have entered the sliding glass doors of America's most prominent retailers—a fact that increasingly threatens their ability to make their own business decisions and operate stores profitably. Three days into his job, Florida's new Attorney General James Uthmeier announced a class-action lawsuit that alleges Target Corp. did not …
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McConaughey, Harrelson, and Friends Are “True to Texas”
Last week, the Texas Senate announced its budget includes $498 million to revamp the Texas Film Incentive. The state wants to encourage film and TV production in the state, and to encourage the state's lawmakers, a group of famous actors with ties to Texas have made a video pitch. Matthew McConaughey and Woody Harrelson reunite in a “True Detective” moment in this new ad directed by series creator Nic Pizzolato. …
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