Adpulp
Advertising News and Know-How, Since 2004
Today in Seattle, Starbucks received a giant thank-you card for its support of same-sex marriage. Despite an attempted boycott by the National Organization for Marriage, Starbucks got a look at who its true fans were. So do boycotts work? How can advertisers and agencies respond to boycotts? Consumers aren’t always consistent in what brands they boycott, or how vigorously they boycott those brands. Like a lot …
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A subplot on last night's "Mad Men" was an attempt by the agency to get the then-new Rolling Stones to do a commercial for Heinz. It was mentioned that in England, the Stones had done a spot for Rice Krispies. Which is true. See it here: …
Continue Reading about See The Rolling Stones’ Early Sell-out For Rice Krispies →
Playing off the news that one of Mitt Romney's advisors said that he would reset himself like an Etch A Sketch once the Republican primaries are over, the toymaker is having fun with some new ads: I love ads like this that can take its cues from recent events and still come out looking good. See the rest of the ads at Adweek. …
Continue Reading about Etch A Sketch Shakes Up The Conversation, And Their Marketing →
In order to keep a roof over our heads, so to speak, we infuse brands with meaning. But what happens to that meaning post-infusion? How is it transferred (if it is) to the people it was made for? According to BusinessWeek, University of Minnesota researchers Deborah Roedder John and Ji Kyung Park are studying the matter. One of the four studies they conducted found that women who carried a Victoria's …
Naming is tough. You end up with one word out of the hundreds or thousands of possibilities on the wall. And if a committee had anything to do with it, the one word chosen is likely to be stupid, or at best uninspired. Such is the case with this new made up word: Mondelez. According to Chicago Tribune, Kraft Foods is proposing to change the name of its global snacks business to Mondelez International Inc. when …
Continue Reading about No, It’s Not A New Vegas Casino, It’s A New Snack Foods Division. →
Every now and then, a commercial on TV stops me in my tracks, even when it's on in the background. This one from Verizon sure did: Why? Because I saw this idea done originally on Saturday Night Live: Ironically, when I first pulled this up, there was a pre-roll spot for Sprint before this SNL video. Does it take basketball-sized balls to walk into a client's office and present them with a rip-off …
Continue Reading about Saturday Night Live Parodies Real Commercials. Verizon Gets That Backwards. →
Coca-Cola is planning to increase revenue to $200 billion in 2020 from $95 billion in 2008. Joseph V. Tripodi, executive vice president and chief marketing and commercial officer at Coca-Cola, concedes that doubling revenue is “a big, hairy, audacious goal,” a.k.a. BHAG. Yet, he believes global megatrends like urbanization and the rise of the middle class are in the company’s favor. “Every 30 days there’s the …
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Back when I was in school at the University of Georgia, fall Saturdays meant two things: Football, and Beam & Cokes. Jim Beam's come a long way since then, and thanks to StrawberryFrog, is taking a premium version of its bourbon called Devil's Cut and rolling it out with a decidedly darker, but playful, approach. As the press release states: When bourbon ages, a percentage of the liquid evaporates- …
Continue Reading about Jim Beam Makes A Deal With The Devil →
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