According to Ad Age, Omnicom Group's GSD&M Idea City will axe between 100 and 200 staffers after losing its piece of AT&T's $3.4 billion media account. GSD&M declined to cite the size of its work force, but in 2006 the shop had 891 staffers, according to Advertising Age data. When the smoke clears, the agency will be down to half of what it was at its peak, according to one executive, who said the agency has already …
Media Neutrality Handed Down From On High
Media Daily News calls the Leo Burnett reorg, announced today, "the most blatant gesture yet by a major agency holding company that the traditional agency model is broken and needs to be reinvented." Publicis described the new structure as an "open architecture" model drawing on the assets and key personnel of Burnett, SMG, Arc and Digitas, with "no default lead" in the process. The new collaborative model becomes …
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Gyro Offers Its City Some Nice Spec Work
I used to live in Philly and it's far from the ugliest city in America. Yet, Travel & Leisure named it such in a readers' poll. The readers have obviously never been to Gary, Indiana. At any rate, Philadelphia-based agency Gyro is now making lemonade from the lemons. Gyro CEO Steven Grasse remarks, “Walking around this city is like rubbernecking at a car accident. It’s hideous, but you just can’t stop gawking. It’s …
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Crispin Envy
Do you suffer from Crispin envy? Don't worry about it. So does Goodby. Or maybe I need to say so did Goodby. Goodby, unlike most, had the wherewithal and the talent to do something about it. According to Adweek, GS+P now considers itself an integrated marketing shop. And they're increasingly hiring creatives from academic environments, media labs and design firms. I'd say that's a pretty notable change. …
Ad Age Presents The Indie Digerati
Ad Age takes a look at independent digital shops that are presently flying under the radar. They are: AgencyNet The Barbarian Group BIG SPACESHIP Campfire DEEP FOCUS Fantasy Interactive firstborn iCrossing NIGHTAGENCY North Kingdom Nurun One to One Interactive Poke Profero Sapient Corp. Sarkissian Mason 360i WHITTMANHART Poking around Campfire's site led me to this splendid graph: …
Average Is Good Enough For Most
Spike Jones is reading Cripsin's book, Hoopla. He says it's "a great self-promotional piece about the history of the agency." For Spike the best line in the book comes from an email exchange: “It astounds me how people are afraid of so many things, but mediocrity never seems to be one of them.” Right, because mediocrity is par for the course. To strive to be something else, something better, is to risk and risk means …
Not Altoids, But Not Bad
Clara Williams, a Chicago-based jewelry boutique, has a new ad campaign care of Euro RSCG/Chicago. The Steffan Postaer-led team created the logo and advertising to reflect the upscale nature of the brand, while using tongue-in-cheek checkbox options to demonstrate the fun, versatile nature of the jewelry. Ads will run in Town & Country. …
Nice Lurk
It's time for yet another entry in the "If you're thinking it, someone's already doing it" category. I had this idea a while ago that I could conduct the operation of this blog from a coffeeshop around the corner from Wieden's Northwest Portland compound. It would be like a modern day sit in, minus the politics. I'd blog as I always do everyday, but I'd also remind our readers that I was in fact lurking. Well, …
