Catharine P. Taylor points out that Boston-based Modernista had a hand in creating BusinessWeek's new print edition, which debuts tomorrow. That's pretty cool, but I like it anytime an agency breaks out of the ad box. The news got me to click over to the agency's website and I found their mission statement prominently displayed. We believe advertising is more an art than science and that truly great creative work is …
Who Gets To Determine What’s The Best?
Lewis Lazare reports on an internal email sent out by DDB/Chicago creative chief Paul Tilley: At the top of the memo, Tilley invoked his mentor and former DDB/Chicago chief creative officer Bob Scarpelli, who jokingly called it "the question to which there is no answer." That question, as Tilley quickly indicated, is: "Is this your best work?" Tilley then implored his creatives to "look at the work you've done this …
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What Is It With Wieden And Spiffy Rooftops?
[via Welcome to Optimism] …
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The Good, Bad And Fugly Of The Zims
Agency Spy points us to a a very complimentary article about Zimmerman Advertising, a South Florida agency approaching $2 billion in billings. But it's the comments section where anonymous types of all kinds are getting their 2 cents in. There's 9 pages of memories, rumors, defenses, innuendo, accusations, counter-accusations, and everything else in between, related to the agency, its management and how it treats its …
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Get The Door, It’s Alex Bogusky
According to Adweek, Crispin Porter & Bogusky picked up the Domino's Pizza business, besting Martin and GSD&M in the process. Ken Calwell, the Domino's chief marketing officer, said, "Their company is one of the best and brightest in the industry, and I am certain that they will provide a strong brand message for us." Though Miami- and Boulder-based Crispin currently works for fast-food chain Burger King, Domino's …
Juliette Lewis ROX PDX
Do you ever wonder how agencies like Wieden + Kennedy keep their edge razor sharp? Easy. They invite fringe characters like Juliette and the Licks to their Atrium for lunchtime antics. …
Organic Spreads Its Wealth
Catharine P. Taylor weighs in on Organic's new strategic consulting practice, a unit that boldly intends to partner with agencies outside the Omnicom network. There are probably agencies out there who see this new unit as so much dot-com hubris, but what I've always enjoyed about interactive shops is their disdain for the ad industry's tried-and-true practices. As some of you know, I spent 2000 as the head of …
Grey Goes Green
Ad agencies, like most offices, are pretty wasteful places. Ad Age reports that Grey is trying to combat it. The agency has created a website where New York agencies can blog about their internal efforts to stem carbon emissions, and is trying to drive traffic to the site with a full-page ad in the official guide for Advertising Week, which will be held later this month, directing people to the site with a call to …
