Ad agencies, like most offices, are pretty wasteful places. Ad Age reports that Grey is trying to combat it.
The agency has created a website where New York agencies can blog about their internal efforts to stem carbon emissions, and is trying to drive traffic to the site with a full-page ad in the official guide for Advertising Week, which will be held later this month, directing people to the site with a call to action.
“We started this initiative the second I walked in the door,” said Steve Hardwick, who in May returned to Grey, New York, as president after holding the same title at Strawberry Frog, New York. “I kinda had this crazy idea to challenge the industry … through the good work of people at the agency they helped me crystallize this idea.”
I wonder if they’re planning on recycling old ad ideas, too.
The website is Green-It-Forward.com. And did you notice Grey has a tagline now under its logo that says “anything but”?