Straight Talk For A Crooked Time

Catharine P. Taylor points out that Boston-based Modernista had a hand in creating BusinessWeek’s new print edition, which debuts tomorrow. That’s pretty cool, but I like it anytime an agency breaks out of the ad box.
The news got me to click over to the agency’s website and I found their mission statement prominently displayed.

We believe advertising is more an art than science and that truly great creative work is priceless in today’s cluttered market of partity products.
Our goal is to work with a select group of clients who love and appreciate great advertising as much as we do and who truly want our help building their brand.

I love it.
This is who we are.
Don’t even pick up the phone if you don’t share our values.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.