According to Adweek, Crispin Porter & Bogusky picked up the Domino’s Pizza business, besting Martin and GSD&M in the process.
Ken Calwell, the Domino’s chief marketing officer, said, “Their company is one of the best and brightest in the industry, and I am certain that they will provide a strong brand message for us.”
Though Miami- and Boulder-based Crispin currently works for fast-food chain Burger King, Domino’s did not consider the business a conflict.
The client spent $170 million last year in domestic measured media, according to Nielsen Monitor-Plus. Media duties, held by WPP Group’s MindShare, as well as JWT Detroit’s field marketing work, were not in play.
