Average Is Good Enough For Most

Spike Jones is reading Cripsin’s book, Hoopla. He says it’s “a great self-promotional piece about the history of the agency.”
For Spike the best line in the book comes from an email exchange:

“It astounds me how people are afraid of so many things, but mediocrity never seems to be one of them.”

Right, because mediocrity is par for the course. To strive to be something else, something better, is to risk and risk means the possibility of failure. What brand manager, or creative director for that matter, wants to risk their comfy existence for something as esoteric as greatness?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.