Media Planners Exit To The Left

According to Ad Age, Omnicom Group’s GSD&M Idea City will axe between 100 and 200 staffers after losing its piece of AT&T’s $3.4 billion media account.
GSD&M declined to cite the size of its work force, but in 2006 the shop had 891 staffers, according to Advertising Age data. When the smoke clears, the agency will be down to half of what it was at its peak, according to one executive, who said the agency has already lost 100 or so employees in the past few months.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.