According to Ad Age, Omnicom Group’s GSD&M Idea City will axe between 100 and 200 staffers after losing its piece of AT&T’s $3.4 billion media account.
GSD&M declined to cite the size of its work force, but in 2006 the shop had 891 staffers, according to Advertising Age data. When the smoke clears, the agency will be down to half of what it was at its peak, according to one executive, who said the agency has already lost 100 or so employees in the past few months.
