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Not Altoids, But Not Bad

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Clara Williams, a Chicago-based jewelry boutique, has a new ad campaign care of Euro RSCG/Chicago. The Steffan Postaer-led team created the logo and advertising to reflect the upscale nature of the brand, while using tongue-in-cheek checkbox options to demonstrate the fun, versatile nature of the jewelry. Ads will run in Town & Country.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.