Media Neutrality Handed Down From On High

Media Daily News calls the Leo Burnett reorg, announced today, “the most blatant gesture yet by a major agency holding company that the traditional agency model is broken and needs to be reinvented.”
Publicis described the new structure as an “open architecture” model drawing on the assets and key personnel of Burnett, SMG, Arc and Digitas, with “no default lead” in the process.
The new collaborative model becomes operational in the first quarter of 2008.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.