Media Daily News calls the Leo Burnett reorg, announced today, “the most blatant gesture yet by a major agency holding company that the traditional agency model is broken and needs to be reinvented.”
Publicis described the new structure as an “open architecture” model drawing on the assets and key personnel of Burnett, SMG, Arc and Digitas, with “no default lead” in the process.
The new collaborative model becomes operational in the first quarter of 2008.
