Ad Age takes a look at independent digital shops that are presently flying under the radar.
They are:
- AgencyNet
- The Barbarian Group
- BIG SPACESHIP
- Campfire
- DEEP FOCUS
- Fantasy Interactive
- firstborn
- iCrossing
- NIGHTAGENCY
- North Kingdom
- Nurun
- One to One Interactive
- Poke
- Profero
- Sapient Corp.
- Sarkissian Mason
- 360i
- WHITTMANHART
Poking around Campfire’s site led me to this splendid graph:
No Crayon?
I’m surprised.
And isn’t Barbarian group more of a production company?
so no one at campfire has any ego. weird.
Who needs an ego when you are so damn good?
Barbarian a production company?
Uh, not quite.
How is AKQA missing from that list?
And, in all fairness, Barbarian does a lot of production company-esque roles. From what I’ve heard, agency goes to them with vision, Barbarian does treatments, tweaks are made, stuff goes into production. Sounds a lot like agency/director/producer relationships to me.
Now, that being said, what I’ve heard could be wrong.
@Yikes/Vince: I’ve used Barbarian Group for exactly the type of services Yikes outlines (project got killed, but that was their function in the creative process.) I gathered that was their MO. Vince- do you know otherwise?
@Yikes – the article specifically mentions that they excluded AKQA on purpose.
Ah yes.
Read first, post later.
Thanks.
Hey, thanks for using a frame from my amazing powerpoint on agency structure. It’s about time people recognized my brilliant insights in agency culture.
And I thought Crayon was a production company.
CampfireSteve
Hey, thanks for using a frame from my amazing powerpoint on agency structure. It’s about time people recognized at least a few of my brilliant insights into agency culture.
And I thought Crayon was a production company.
CampfireSteve
If you know what Crayon actually does Steve, you are one up on me.
They do seem to get a lot of press though; that’s why I said I was surprised they weren’t on the list.
just to get this one straight. it’s been bothering me.
campfire. no egos. got it. but what about ids and superegos?