Do you suffer from Crispin envy? Don't worry about it. So does Goodby. Or maybe I need to say so did Goodby. Goodby, unlike most, had the wherewithal and the talent to do something about it. According to Adweek, GS+P now considers itself an integrated marketing shop. And they're increasingly hiring creatives from academic environments, media labs and design firms. I'd say that's a pretty notable change. …
Ad Age Presents The Indie Digerati
Ad Age takes a look at independent digital shops that are presently flying under the radar. They are: AgencyNet The Barbarian Group BIG SPACESHIP Campfire DEEP FOCUS Fantasy Interactive firstborn iCrossing NIGHTAGENCY North Kingdom Nurun One to One Interactive Poke Profero Sapient Corp. Sarkissian Mason 360i WHITTMANHART Poking around Campfire's site led me to this splendid graph: …
Average Is Good Enough For Most
Spike Jones is reading Cripsin's book, Hoopla. He says it's "a great self-promotional piece about the history of the agency." For Spike the best line in the book comes from an email exchange: “It astounds me how people are afraid of so many things, but mediocrity never seems to be one of them.” Right, because mediocrity is par for the course. To strive to be something else, something better, is to risk and risk means …
Not Altoids, But Not Bad
Clara Williams, a Chicago-based jewelry boutique, has a new ad campaign care of Euro RSCG/Chicago. The Steffan Postaer-led team created the logo and advertising to reflect the upscale nature of the brand, while using tongue-in-cheek checkbox options to demonstrate the fun, versatile nature of the jewelry. Ads will run in Town & Country. …
Nice Lurk
It's time for yet another entry in the "If you're thinking it, someone's already doing it" category. I had this idea a while ago that I could conduct the operation of this blog from a coffeeshop around the corner from Wieden's Northwest Portland compound. It would be like a modern day sit in, minus the politics. I'd blog as I always do everyday, but I'd also remind our readers that I was in fact lurking. Well, …
Straight Talk For A Crooked Time
Catharine P. Taylor points out that Boston-based Modernista had a hand in creating BusinessWeek's new print edition, which debuts tomorrow. That's pretty cool, but I like it anytime an agency breaks out of the ad box. The news got me to click over to the agency's website and I found their mission statement prominently displayed. We believe advertising is more an art than science and that truly great creative work is …
Who Gets To Determine What’s The Best?
Lewis Lazare reports on an internal email sent out by DDB/Chicago creative chief Paul Tilley: At the top of the memo, Tilley invoked his mentor and former DDB/Chicago chief creative officer Bob Scarpelli, who jokingly called it "the question to which there is no answer." That question, as Tilley quickly indicated, is: "Is this your best work?" Tilley then implored his creatives to "look at the work you've done this …
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What Is It With Wieden And Spiffy Rooftops?
[via Welcome to Optimism] …
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