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Fashion advertising is an area in need of innovation. The outfits change with the seasons but the advertising is well past its due date. Therefore, this new short film directed by Grant Greenberg and produced by Derby for V Magazine and eyewear maker Oliver Peoples is one to watch. New York’s Sims Municipal Recycling Center in Sunset Park, Brooklyn serves as the improbable backdrop for Heatwave, wherein a dozen …
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"El presentador de noticias de 88 años" is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today's aging workforce. According to the World Health Organization, life …
Continue Reading about Forget Wisdom of the Crowds, It’s Wise To Work with Senior Citizens →
March is Women's History Month and a great time to look back in advertising history for significant early achievements by women. Here is a revealing document (a list of members of the Advertising Hall of Fame): Thankfully, the list improves through the decades, but perhaps not as dramatically as it should. The 1st Content Queen: Erma Perham Proetz Erma Perham Proetz was a brilliant copywriter and the …
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Grandma is a freedom fighter. Remember to thank her for all she has done to clear the way for you. Grandmothers' Day is Sunday, March 3rd. Café Grand' Mère celebrates the occasion with a new campaign called "Thank You, Grandma," by Paris-based CLM BBDO. The brand reminds us that our grandmothers part of a generation that fought to change women’s place in society. Freedom of expression, a woman’s right to …
The struggle for human rights is a daily reality for people with disabilities. Sadly, people with disabilities are not widely recognized for their contributions to society and the multiple gifts they bring to the people in their lives. The National Down Syndrome Society and Saatchi NY are working to fix this. To mark NDSS's 40th anniversary, the organization partnered with the ad agency to challenge the …
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"Small refinements make a big difference." This is a line from the new Carlsberg commercial. The statement is emblematic. "The Danish mindset and the philosophy of our founder of 'always pursuing better,' has driven the brand since its creation in 1847," says Julian Marsili, Global Brand Director. "Probably the best beer in the world?" You don't see this kind of humility from a leading brand every day. The thing …
Continue Reading about The Danish Way: Probably Perfect Pilsners In Sustainable Packaging →
Celebrity culture...it won't go away, and yet it fails to reward the spellbound masses. When it comes to Super Bowl Sunday, celebs are in the stands, performing at half time, on the field during the game, and starring in a fair number of multimillion-dollar commercials. Thankfully, there are a few brands that ain't havin' it. Kia is one. While Kia can't prevent a pile of money from being spent on celebrity …
Continue Reading about Celebs Don’t Drive Kia, The Great Unknowns Do →
A job with the federal government may not be the most exciting job, but it offers some stability and the benefits are great. The downside, as we continue to learn, is that the federal government routinely sputters and like a normal business that's poorly run, shuts down. During the present shutdown, now in its 3ist day, 800,000 federal workers are without pay. This is leadership at its worst. Meanwhile, corporate …
Continue Reading about Kraft Foods Comes Through In the Clutch →
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