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David Burn

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Today In Twitterverse: It Takes A Village To Raise A Brand

According to Penn State Live, Jim Jansen, associate professor of information science and technology in the College of Information Sciences and Technology has been studying Twitter. What he found by looking at half a million Tweets is that 20 percent contain requests for product information or responses to the requests. "People are using tweets to express their reaction, both positive and negative, as they engage with …

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McValueMeal’s Bag Man Not Looking His Best

CiCi's Pizza Buffet is known for cheap prices, peppy workers and a variety of pizza toppings, according to USA TODAY. With this new work from Deutsch LA, CiCi's would like to become known as the antidote to greasy food in a bag. CiCi's is not content to let salad have that position in the meal eater's mind. No way, not when pizza can have it. …

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Beach Bums Basically Run This Thing

I'm glad Alex Bogusky is opening up in various social media channels of late. It's only natural for students of the business and fellow practitioners to wonder what makes a guy like Bogusky tick. Is he conditioned to win like a champion athlete? Or does he simply have a special gift for this business? I think the more Bogusky can tell us directly, the clearer the picture will be. Journalists and film makers (and …

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When You Want To Be Noticed, Email Is Insufficient

Armando Bellmas, a photog in Charlotte, NC, works hard to impress art buyers and art directors at Queen City ad agencies to hire him. That means emails, lunches, Tweets and whatever else he can think of. Here's something he thought of--a postcard campaign starring himself and the agencies in his sights (literally). What I liked most about this promo campaign was that is was quick and easy. No marketing plan, no …

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Nebraska Book Company Profits From Archrival’s Copy Test

According to youth marketing agency, Archrival, there is no big secret to social media success, just deliver the message in a form that a college student can interpret and process on their own terms. When Nebraska Book Company, a used-textbook company, sought to launch a Student Marketing Manager Program for fall 2009, the brand decided to showcase the zany appeal of the job to prospective applicants using social …

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Big Thinking from Small Shops

Ad Age has recognized some under-recognized agencies in its first-ever Small Agency Awards. Ad Age Editors, Jonah Bloom and Matthew Creamer say, "we had only two categories, Agency of the Year and Campaign of the Year, recognizing that dividing work by medium or discipline now is anachronistic." That kind of solid thinking deserves its own reward. Arkansas-based Rockfish Interactive was named Small Agency of the …

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Spotlight on NW Creative: Portland’s Answer to South By

MusicFestNW is happening later this week in Portland, which as you may know, is a magnet for indie bands. Last year, we saw M. Ward, Britt Daniel, Blue Skies for Black Hearts and Anders Parker care of MFNW. This year, we hope to see Helio Sequence, Arctic Monkeys, Viva Voce and The Long Winters, among others. BTW, I love how music festivals, new albums and new books are increasingly supported by commercials. It makes …

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A Tastefully Done American Apparel Ad from Puma

For the first time, Puma has underwear, excuse me, "bodywear," to sell. With the help of Droga5, Puma found a way to show it off with a twist. The PUMA Index is a web and iPhone application that tracks global stocks. As stocks go down, PUMA Index models shed layers of clothing, undressing all the way down to their PUMA Bodywear...and as stocks go up, the clothing comes back on. "Think of it as an entertaining …

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