McValueMeal’s Bag Man Not Looking His Best

CiCi’s Pizza Buffet is known for cheap prices, peppy workers and a variety of pizza toppings, according to USA TODAY.

With this new work from Deutsch LA, CiCi’s would like to become known as the antidote to greasy food in a bag. CiCi’s is not content to let salad have that position in the meal eater’s mind. No way, not when pizza can have it.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.