When You Want To Be Noticed, Email Is Insufficient

Armando Bellmas, a photog in Charlotte, NC, works hard to impress art buyers and art directors at Queen City ad agencies to hire him. That means emails, lunches, Tweets and whatever else he can think of.
Here’s something he thought of–a postcard campaign starring himself and the agencies in his sights (literally).

What I liked most about this promo campaign was that is was quick and easy. No marketing plan, no nothing. We came up with the idea on a Wednesday, shot it on Sunday, designed the cards on Monday, sent them to print on Monday night, got them back a week later, and put them in the mail the following day.

Personally, I love post cards. When you meet with me, to see my book or have a drink or whatever, I typically send you a post card as a thank you.
After going through a collection of vintage cards in the last year, I recently had Moo make me some new post cards featuring images from my Flickr account. Moo rocks it hard. I also trust Moo and my Flickr stash with my business card needs.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.