Today In Twitterverse: It Takes A Village To Raise A Brand

According to Penn State Live, Jim Jansen, associate professor of information science and technology in the College of Information Sciences and Technology has been studying Twitter.
What he found by looking at half a million Tweets is that 20 percent contain requests for product information or responses to the requests.
“People are using tweets to express their reaction, both positive and negative, as they engage with these products and services,” said Jansen. “Tweets are about as close as one can get to the customer point of purchase for products and services.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.