Adpulp
Advertising News and Know-How
If you haven't yet found time to read BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman—his "frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising"—may I suggest an audio preview on the topic, care of Radio New Zealand? “There is a huge criminal underworld that knows how to fake online traffic and fake online clicks and …
Continue Reading about There’s Just So Much Digital Smoke Being Blown Up Our Asses →
GEICO is a heavy advertiser. The Berkshire-Hathaway owned insurance company drops a lot of money into the TV advertising bucket every year because they see a return on investment. That's the way of Warren. Thankfully, GEICO's ad agency, The Martin Agency in Richmond, VA continues to find new and different ways to pitch and amuse the audience. https://youtu.be/Gl3l6Bq6bMo “As long as sloths are slow, you can …
Continue Reading about How To Promote Price Over and Over Without Missing A Beat →
Paywalls are a huge turn-off. So why do publishers, including Adpulp, put them in the reader's way? Because content is a commodity and publishers of every variety are barely scraping by, that's why. According to Digiday, "third-party micropayments — in the United States at least — have flopped." I find the pronouncement a bit harsh and definitely premature. Micropayments have hardly been introduced, so …
Continue Reading about Readers Won’t Carry The Payload, Not Today, And Not Alone →
"We need a digital economy where our data and our attention is not for sale to the highest bidding authoritarian or demagogue." -Zeynep Tufekci What has the digital ad man wrought when the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information? Zeynep Tufekci an associate professor at the School of …
Continue Reading about Digital Advertising’s Frankenstein Is Wreaking Havoc and Damaging Democracy →
Tennessee Titans star (and former Oregon Ducks star) Marcus Mariota might take chances on the football field, but when it comes to managing his money, he avoids Hail Marys. In this new spot for First Hawaiian Bank, conceived by Honolulu agency MVNP and directed by Accomplice Media’s Stephen Pearson, the Hawaii native and his personal banker are portrayed as the kind of down-to-Earth people who know how to …
"What has our government become?" asks billionaire environmental activist and former hedge fund manager, Tom Steyer. Great question. https://youtu.be/GXl8vRmLeJk Styer makes a case for Impeachment with the following truth: "Today people in Congress and his own administration know this president is a clear and present danger who is mentally unstable and armed with nuclear weapons. And they do nothing.” A …
Chances are good that you may be too distracted to read this. On the off chance that you're able to focus for a few minutes, I'd like to share some findings from the Common Sense Census. Did you know that 42% of young children have their own tablet device, up from 1 percent in 2011? It's a growing problem, and not just for kids. https://youtu.be/9_36PHaokbc https://youtu.be/kBOPfiYILlY “It's no fun to …
Continue Reading about How Dumb Are Smart Phones At The Dinner Table? →
Fake news is such an innocent term. The fact that the term masks what it really is—propaganda meant to weaken real news—gets lost in the equation. Nevertheless, what does "fake news" actually look like? It looks like this: https://youtu.be/xIJVoumWYtQ Sadly, fake news, a.k.a. propaganda is not innocent, nor does it exist in a bubble. According to Bloomberg, Russian meddling is far from the only social …
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