Tennessee Titans star (and former Oregon Ducks star) Marcus Mariota might take chances on the football field, but when it comes to managing his money, he avoids Hail Marys.
In this new spot for First Hawaiian Bank, conceived by Honolulu agency MVNP and directed by Accomplice Media’s Stephen Pearson, the Hawaii native and his personal banker are portrayed as the kind of down-to-Earth people who know how to carefully manage money, among other pressures of life.
“A lot of bank commercials present a romanticized view of banking and Hawaii,” says MVNP Executive Creative Director Vince Soliven. “We’re focusing on real people and scenarios that they face in their daily lives.”
