GEICO is a heavy advertiser. The Berkshire-Hathaway owned insurance company drops a lot of money into the TV advertising bucket every year because they see a return on investment. That’s the way of Warren.
Thankfully, GEICO’s ad agency, The Martin Agency in Richmond, VA continues to find new and different ways to pitch and amuse the audience.
“As long as sloths are slow, you can count on GEICO saving folks money.” As long as sloths are slow. This copy rings true!
Did you know that sloths move only when necessary because muscles make up only 25 to 30 percent of their total body weight? Most other mammals have a muscle mass that makes up 40 to 45 percent of the total body weight. Sloths move at an average speed of 4 meters (10 ft) per minute, but they can move at a marginally higher speed if they are in immediate danger from a predator.
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Creative Director: Neel Williams
Creative Director: Justin Harris
Executive Producer: Brett Alexander
Senior Content Producer: Heather Tanton-Collier
Junior Content Producer: M.A. Williams
Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Supervisor: Jon Glomb
Account Executive: Allie Waller
Project Manager: Karen McEwen Gates
Financial Account Supervisor: Monica Cox
Production Company Smuggler
Director Randy Krallman
Director of Photography Bryan Newman
Line Producer Ian Blain
Editorial Company Cut and Run
Editor Rob Ryang
Assistant Editor Beau Dickson
Editorial Producer Ellese Jobin