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Advertising News and Know-How
Is political marketing grassroots marketing, mass marketing, direct marketing, or relationship marketing? It depends. If you are on a candidate's email list, it's direct marketing, straight up. Let's have a look... I am on Beto's list and other's, so I receive these kinds of "sky is falling" email pitches nearly every day. Anyone on these lists knows what I am talking about. I'd like to ask, how does …
Continue Reading about The Sky Is Falling, No Seriously, The Sky Is Falling →
David Brill is a Democrat in Arizona. He wants to be elected to the United States Congress. Strangely, the siblings of his Republican opponent--David Gosar--also want Brill to be elected. https://youtu.be/JZD-gIYEJpk Representative Gosar, one of President Trump's most loyal defenders, is the eldest son of a family of 10 children who grew up in Wyoming. Many of his siblings don't share their brother's hardline …
Continue Reading about Sibling Takedown! Arizona Democrat Drops Heavy Ads On Incumbent →
A company known for its alternative fuels and commitment to sustainability has built a cabin in Finland to showcase its innovation. https://youtu.be/bXrgNBhDLjo The Nolla (= zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city center, on the Vallisaari island. The cabin has been built from sustainable materials and is designed for a simple lifestyle with minimal to no …
Continue Reading about Is It An Experiential Ad for Sustainability, A Summer Home, Or Both? →
Virginia is for lovers. It has been for 50 years, ever since Virginia Tourism first coined their now famous slogan. Given how torn up the nation is today and how far we are from loving one another, this new work from The Martin Agency and Virginia Tourism is timely and necessary. Get ready to feel something... https://youtu.be/wyNNWHjHCeQ Yes! This is advertising at its best. The ads sell and build …
Alamo Drafthouse invited writers, actors and filmmakers from all over the United States to collaborate on the most outrageous, entertaining and non-partisan under-30-second PSAs imaginable, all with one goal: Urging American citizens to vote. The winning PSA in the Filmmaking Frenzy for America contest will now screen nationally at Alamo Drafthouse Cinemas and online until election day, November 6, 2018. The …
Continue Reading about America Is Ugly. Americans Who Vote Are Beautiful. →
Do you know what ghosting is? It started with online dating, but the practice of disappearing in the middle of a project you're working on, or a job interview you're in the middle of, is now widespread. It's a sickening trend and its end is not now in sight. The LinkedIn post I made about ghosting in the workplace received over 3300 views and eight comments. Based on the interest in the topic, and based …
Continue Reading about Oddly, Workplace Ghosting Is The Trend That Reveals →
Mountain Valley Spring Water is "the healer and hydrator of leaders, fighters, legends." It's a bold statement from a proud, long-enduring American company. One based on historical fact. Elvis used to ask for a six pack of Mountain Valley Water before every performance. Sinatra also favored the water. And Secretariat famously drank Mountain Valley Spring Water when he trained for and won for the Triple …
Continue Reading about Head Back to the Source, Drink The Mountain Valley Spring Water →
When I was a boy, my grandpa would ask me the same question over and over. "What did you learn in school today?" The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most from my teachers. Today, I ask myself, "What did I learn today?" Did I learn to be a better writer, a better advertising …
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