Archives for February 2012

Service Advertising Is A Content Opportunity

Public service advertising has been around for a long time. But there’s a new kind of public service advertising today, which should not be confused with the pro-bono work agencies do for charities. No, this new service work is done by brands to directly benefit a community. It might be Tide helping people do laundry […]

Advertising’s Top Creatives For A More Creative Economy

Why do I feel like Dan Wieden and crew have a not-so-secret deal with the White House to promote American values in this time of trouble? Probably because it shows in the agency’s reel. Clearly, bailing out Wall Street and Detroit’s automakers was a political act; therefore, reshaping those brands is an also a political […]

Bud Light Gets Crafty With A “Six Point 0” Line Extension

I didn’t care for this ad when I saw it during the Super Bowl, but now I see an unhidden message in it. Bud Light Platinum is a 6.0% alcohol by volume. Why the brand and its agency didn’t make the entire spot about that significant point of difference, it’s hard to say. “Man has […]

OK Go Makes Music In A Chevy

Indie rock and the Super Bowl? Thanks to Chevy and Goodby Silverstein & Partners, they do indeed mix. OK Go set up over 1000 instruments spread out over two miles of desert near Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version […]

Super Bowl Ad Rewind: Seven That Stick

I didn’t see any great ads during the Super Bowl tonight. But there were a handful of good ads. Given the big stage, and the exorbitant cost to make and run these spots, there really should be a number of great ads every year. But no. Regardless, let’s have another look at some of the […]

Gary Vaynerchuk, Agency Head, Previews the Super Bowl and Puts Gas In the Entrepreneurial Engine

Gary Vaynerchuk of Vayner Media has some thoughts on this year’s Super Bowl. As a Jets fan, he’s unhappy to see the other New York team make it to the big game, which he will not be watching. However, he expects big things from the commercials, and better bridges to online where the story can […]

College Student Uses Physical Comedy To Win Super Bowl Ad Competition And Get His Idea On Air

Making Super Bowl commercials is an annual activity at Weiden + Kennedy, but there’s another Portlander with a Super Bowl commercial this year, and he’s not even out of school yet. According to The Oregonian, Lewis & Clark College student Remy Neymarc, 21, won a competition to make the Super Bowl spot via Poptent, a […]

Go Mobile Makes Sense Of The Medium We’re All Scrambling To Understand

If you read a lot of marketing advice these days, then you’ve seen the word “mobile” used as the key to the future – much the way “plastics” was in The Graduate. But for those businesses and brands that can’t quite grasp the mobile world, Jeanne Hopkins and Jamie Turner offer a good overview in […]