Bacon Lovers Rejoice, Jack’ll Marry You Up

Regional media buys are often overlooked during Super Bowl advertising coverage. But not here. We leave few Super Bowl advertising stones unturned.

Portland’s office of StruckAxiom, combined forces with Secret Weapon Marketing, creative agency of record for Jack in the Box, to create a “Marry Bacon” campaign promoting their new BLT Cheeseburger Combo.

The TV spot breaks on Super Bowl Sunday in approximately 20 western and southern states.

Nick Fletcher, DVP of Marketing Communications for Jack in the Box, says, “We know our audience is digitally focused, and we wanted to create online engagements that amplify our traditional strategies.”

“The Jack in the Box brand is the perfect platform for snack-sized, entertaining and shareable content,” adds Matt Anderson, creative director at StruckAxiom.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.