College Student Uses Physical Comedy To Win Super Bowl Ad Competition And Get His Idea On Air

Making Super Bowl commercials is an annual activity at Weiden + Kennedy, but there’s another Portlander with a Super Bowl commercial this year, and he’s not even out of school yet.

According to The Oregonian, Lewis & Clark College student Remy Neymarc, 21, won a competition to make the Super Bowl spot via Poptent, a social network for videographers, directors and filmmakers that connects companies with creative talent through selective crowdsourcing.

Without further ado, the crowdsourced (or is it consumer generated?) Super Bowl ad for Dannon’s Greek yogurt, OIKOS:

According to Poptent, the site’s top producers delivered 34 fully-produced videos for the brand team’s consideration. All productions used a stand-in for John Stamos in their original commercials.

[UPDATE] A controversy is now brewing regarding the spot above. It seems the sound for this spot is an awful lot like a song from John Butler Trio. And the spot itself is pretty much a direct lift from an earlier 7-Up spot, as well. I suppose the brand saved money by crowndsourcing the creative here, but what will it cost them in the end?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.