Archives for February 2012

Advertising Is The Wrong Answer For Non-Advertising Problems

It’s a $2.5 billion slice of the online advertising pie, but few brands or their agency advisors are prepared to fully bake mobile in to their campaigns. David Hewitt of SapientNitro, writing in TechCrunch notes that “many brands still do not have a mobile or encompassing digital strategy in place. Moreover, many agencies are still […]

Don’t Stress Dude, It’s Just A $20 Mil. Account On The Line

Southbay is a lifestyle magazine serving one of the most culturally, economically, and ethnically diverse areas in the United States. The current issue features Lee Clow of TBWA\Chiat\Day on the cover and inside contains profiles of Clow, Paolucci Communication, Team One and Margaret Keene and Chris Adams, co-executive creative directors at Saatchi/LA. Both Margaret and […]

Industrial Film From Another Era? Not Exactly.

“Can our account director in training balance between the steel trap of client concerns and groundbreaking ideas?” Talk about asking the hard questions… According to Adfreak, this video was part of a staff town-hall meeting at Draftfcb Chicago in January. See Adfreak for the other video about the agency’s approach to copy.

Manage Customer’s Expectations In Social Channels — Save The Brand’s Ass

I am not a social media fan boy, but I recently had a customer service experience enabled by social media that gave me new found respect for the channel (as a customer service opportunity of untold magnitude). More on my story in a minute, but first, let’s have a view from the mountaintop. Open Forum […]

Gerry Graf Talks Commercials, And The Team That Creates Great Ones

There’s no doubt that Gerry Graf, now head of Barton F. Graf 9000, has done, or overseen, a lot of great TV commercials in his career. Here’s just one: On FastCoCreates, a project of Fast Company magazine, Graf shares the ingredients of a great commercial. Here’s the part that caught my eye, as Graf describes […]

Social Is Another Channel Entirely

Old Milwaukee rolled out a new TV commercial starring comedian Will Ferrell during the Super Bowl. You probably didn’t see it though, as it only ran in one place–the country‚Äôs second-smallest TV market, North Platte, Neb. According to BusinessWeek, despite its tiny TV audience, the Old Milwaukee ad managed to outperform some of the nationally […]

Lots Of Weak, Recycled Spots That Don’t Lead Anybody Anywhere

The other day, Gary Vaynerchuk predicted that Super Bowl advertisers would extend the story told in their Super Bowl ads to online venues, and that these extensions would have us talking on Monday morning. Didn’t happen (except in a few rare exceptions). In fact, if you look at the Toyota Camry spot, to name just […]