Content professionals from the film industry are now being integrated into the core of the creative department at big time shops like BBDO, which signals the rapid maturing of this old-but-new-again marketing form. Andrew McMains of Adweek reports that David Lubars hired Teddy Lynn as the first EVP Director of Content at BBDO, New York. The son of the director of My Cousin Vinny (Jonathan Lynn) and a …
Heard Over Lunch: Spruce Up Your Online Newsroom (Unless You Want To Be Invisible and/or Boring)
PORTLAND—Members and guests of Portland Ad Fed are gathered in the Heritage Room at Bridgeport Brewpub in Northwest Portland to hear from Terri Nopp, a veteran of the Portland branch of Edelman Public Relations and principal of PR startup Online Newsroom. Nopp has witnessed the "dramatic decline of the press" and says there aren't as many reporters to pitch a story to today. Nopp also believes that the reporters …
So, Do You Hate Or Unhate The New Benetton Campaign?
I gotta admit, I don't think about Benetton too much. It was kind of a big deal in my local mall in the mid 80's. But that's about it. So there's nothing like an ad campaign featuring world leaders kissing to get a little buzz. And promote the brand's Unhate Foundation, for whatever that's worth. USA Today has more: "The campaign shows that we need to have courage to not hate others," says Alessandro …
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MINI Is In The Google+ Driver’s Seat
Inspired by the deep and promising potential of Google+ as a platform and its user base of tastemakers, MINI has joined Google+ in the interest of opening new doors for community interaction and engagement. MINI and its social media agency KKLD believe Google+ is remarkably well-suited for the MINI fan base, which is engaging and responsive when challenged in an online setting. I'm not sure what type of …
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How Would You Lure A Person To The U.S. For A Vacation?
New flash: the U.S. as a hip, multicultural place where the "land of awesome possibilities welcomes everyone." Congress created Brand USA in 2010 to work with the travel industry on the first worldwide marketing campaign to promote the United States. DiscoverAmerica.com is one result. According to Ad Age, Brand USA hired JWT to help promote America. Fox News says that funding for the estimated $200 …
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Yo, Dish Head
These new spots from Goodby Silverstein & Partners curse Comcast's competition. Well, almost... In addition to the TV spots, GS&P will be rolling out XFINITY print ads, OOH, banners, radio and other interactive work over the next few months. …
Who Makes More Noise? Brands With Big Budgets or The Citizens of The Digiverse?
Misguided digital strategies have created "huge volumes of noise, which is polluting the digital world and making it harder for brands to be heard — presenting a major challenge for businesses trying to enter into dialogue with consumers online," according to a new study from WPP's TNS unit. Noise is one way to look at it. However, if you're the one Tweeting about being bumped from a flight or the loud hotel or …
Strangers In A Strange Adland
David Griner of Adweek's blog Adfreak put an interesting list together of 40 agencies with strange names. Of course, I'm thrilled to see Bonehook, the company I started two years ago, on the list at #38 and humbled to be included along with some truly great shops like Taxi, Big Spaceship, Naked, Droga5, Creature, Wexley School for Girls, David & Goliath, Mother, The Barbarian Group, 72andsunny and Strawberry …
