So, Do You Hate Or Unhate The New Benetton Campaign?

I gotta admit, I don’t think about Benetton too much. It was kind of a big deal in my local mall in the mid 80’s. But that’s about it.

So there’s nothing like an ad campaign featuring world leaders kissing to get a little buzz. And promote the brand’s Unhate Foundation, for whatever that’s worth.

USA Today has more:

“The campaign shows that we need to have courage to not hate others,” says Alessandro Benetton, executive deputy chairman of Benetton, and son of the Italian-based company’s founder, Luciano.

So, is it working on you? Because lots of people hate this campaign already.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.