I gotta admit, I don’t think about Benetton too much. It was kind of a big deal in my local mall in the mid 80’s. But that’s about it.
So there’s nothing like an ad campaign featuring world leaders kissing to get a little buzz. And promote the brand’s Unhate Foundation, for whatever that’s worth.
USA Today has more:
“The campaign shows that we need to have courage to not hate others,” says Alessandro Benetton, executive deputy chairman of Benetton, and son of the Italian-based company’s founder, Luciano.
So, is it working on you? Because lots of people hate this campaign already.