MINI Is In The Google+ Driver’s Seat

Inspired by the deep and promising potential of Google+ as a platform and its user base of tastemakers, MINI has joined Google+ in the interest of opening new doors for community interaction and engagement.

MINI and its social media agency KKLD believe Google+ is remarkably well-suited for the MINI fan base, which is engaging and responsive when challenged in an online setting.

I’m not sure what type of “challenges” MINI has in mind, but let me ask you a question if you don’t mind. Are you building out yet another social media profile and connecting with people and brands on Google+? I’m there but I’m not invested. Maybe that’ll change in time.

I know some smart people are excited about Google+, for their own use and for their clients’. Photographer Thomas Hawk says, “Google+ is awesome!” He then goes on to list 50 ways to improve the platform.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.