Mass personalization is getting bigger by the day, as brands use technology and social amplification to create one-to-one experiences around their products. According to Adfreak and Brand Channel, Coca-Cola Australia is betting on a viral hit for its new 'Share a Coke' campaign, where 150 of the nation's most popular names will appear printed on Coke bottles. Each name also has its own song on Coke's Facebook …
Continue Reading about Now You Too Can Be The Coca-Cola Kid →