Mass personalization is getting bigger by the day, as brands use technology and social amplification to create one-to-one experiences around their products.
According to Adfreak and Brand Channel, Coca-Cola Australia is betting on a viral hit for its new ‘Share a Coke’ campaign, where 150 of the nation’s most popular names will appear printed on Coke bottles. Each name also has its own song on Coke’s Facebook page, and people with weird names will have a chance to customize their own cans at participating stores.
