Radio advertising. Just the mention of it makes many copywriters cringe and puts everyone else in advertising to sleep. It's been bludgeoned by not only iPods, satellite radio and Pandora, but also DJ live reads and radio stations that produce them in-house as a freebie when advertisers buy time. The majority of it sucks: it's formulaic, insulting, and crams way too much information into too little time. So it's …
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