Archives for August 2010

There’s No Sublety In Political Advertising Bitch Sessions

According to The Texas Tribune, 24 newspapers around the Longhorn state, ran a full-page ad yesterday with a picture of Gov. Rick Perry and the word “coward” in large, capital letters. Back to Basics PAC, the anti-Perry group behind the ad, did receive push back from one paper. Heart-owned Houston Chronicle opted not to run […]

Surfers Like Fresh Calamari And Pacifico Beer

Seattle-based Creature is unleashing Pacifico’s new experiential and content play, WebTrek. WebTrek is online journey that parallels the real-life story captured in the surfing documentary, Grey Whale Sessions. The film’s trailer serves as a jumping off point into the online version of a Pacifico journey which requires some creative problem solving to find your way […]

Innovation Is Logical. Buying A New Car Is Not.

Nissan is “shifting” its brand advertising. The number three best selling Japanese car company wants to focus its message on innovation now. The first of the new “innovation” ads debuts Aug. 28 during the ESPN College Football Preview Show. According to The New York Times, actor Robert Downey Jr. is the new voice-over announcer for […]

He’ll Never Expire, But Old Man Advertising Is Getting Smaller

Jack Meyers charges between $1200 and $48,000 for corporate subscriptions to his newsletters Jack Myers Media Business Reports and Jack Myers Advertising and Marketing Spending Forecasts, but he’s giving us a glimpse of what he offers for free on The Huffington Post. Between 2007 and 2012, advertising’s slice of the total marketing pie is forecast […]

BFG And Crew Making Headlines

We don’t cover accounts wins or personnel moves very often. There are other less interesting places for that. However, I’m making an exception today in order to highlight this bit of news from Stuart Elliott of The New York Times. SeaWorld Parks and Entertainment, Orlando, Fla., owned by the Blackstone Group, hired BFG Communications, Hilton […]

Bored Out Of Your Mind At Work? Let Eagle Guide You

Rebecca Cullers of Adfreak isn’t sure what the following Diet Mountan Dew spot is trying to say. Perhaps I can assist Cullers and any others that may be wondering what it’s all about. If you want to soar with the eagles, you need to drink a soda with talons.

Video Is Gold For Gary V.

In pursuit of a winning testimonial, Viddler was wise to visit the home of Wine Library in Springfield, New Jersey. Because that’s where Gary Vaynerchuk works! I love how Vaynerchuk says, “The wine world needs an advocate, the wine world needs me. They need the person who knows about wine but doesn’t want to be […]

Nothing’s “Stickier” Than A Popular Tune

I was reading something about how Cotton is using Facebook to its advantage, which is great, but I’m more interested in what the brand is doing on TV. Leona Lewis and Colbie Caillat are excellent picks to endorse the product here, but what’s even better is the time and effort put into these songs. These […]